Course Details.

Syllabus


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  1. SEO (Search Engine Optimization)
    1. Introduction/Basic SEO
    2. Basic html5
    3. On Page
      • Meta Tags
      • Alt Tags
      • Anchor text
      • Sitemaps html/xml
      • Internal Links
    4. Off Page
      • Links submissions
      • PPT Submissions
      • Social Bookmarking
      • Image/Infographics Submission
      • Video Submissions
      • Blogs
      • Articles Submissions
    5. Advance SEO
    6. Google Analytics
    7. Google Webmaster
    8. Google Tag Manager
    9. Htaccess file
    10. Robot.txt
    11. Canonical tag
    12. Site links
    13. Keyword mapping
    14. E-commerce Website SEO
    15. Online Reputation Management
    16. Affiliate Marketing
    17. Introduction to Wordpress

  2. SMM/SMO(Search Media Marketing/Search Engine Optimization)
    1. Introduction
    2. Importance
    3. Types of accounts
    4. Social platforms intro
    5. Type of social platforms and their uniqueness
      • Facebook
      • Twitter
      • LinkedIn
      • Youtube
      • Pinterest





  1. SEM (Search Engine Marketing)
    1. Google Adwords/Pay par click
    2. Create campaign
    3. Bidding strategies
    4. Types of adds
    5. Settings
    6. Add groups
    7. Manage multiple account
    8. Remarketing
    9. Conversion tracking
    10. Conversion optimizer
    11. Link Google analytics and Adwords
    12. Payment method and settings
    13. Google Adwords certification
    14. Facebook Advertising
    15. LinkedIn Advertising
    16. You Tube Advertising

  2. Email Marketing
    1. Introduction
    2. Tips to maximize email marketing
    3. Know your audience
    4. Craft your message
    5. Choose the right format
    6. HTML emails
    7. Email tracking

    1. Mobile SEO
    2. Latest Mobile devices
    3. Latest Operating version systems
    4. What is Responsive Design?
    5. User Friendly
    6. Mobile Friendly
    7. Similar URLs as to your Desktops
    8. Avoid common mistakes
    9. Configure for other devices.

  3. Live Project Experiences

  4. Guest Lectures

  5. 40% Theory, 60% Practical

  6. Internship for 3-6 months

  7. 100% Job Assistance


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98%
SEO
95%
Mobile SEO
96%
SMO
96%
SEM